Leading up to the Christmas/Eid al-Adha season, there were advertisements for LG in all of the local papers featuring a Santa Claus in a sleigh full of electronic goods. Was the Moroccan paper catering to the small foreign Christian population? Not at all - these advertisements read “Aid Moubarak Said” (Basically translates to “Happy Eid,” in celebration of Eid al-Adha, the day of sacrifice).

Image from Laila Lalami’s blog
The next holiday on the Hijra calendar, having just passed the 1st Moharrem (Islamic New Year), is Ashora.
Now, when I first came to Morocco I admittedly knew very little about Muslim holidays, despite having read the Qur’an in university nearly all the way through. I particularly knew very little about Ashora, this mystery holiday that I had always thought was just for the Shi’a Muslims.
Even my “Islam for Dummies” type books (I have two, which I bought solely for research while writing my book, and both proved mostly useless, hence my omission of their titles. Incidentally, neither was actually from the “for dummies” series) skimmed over Ashora, referring to it as “a Shi’a holiday honoring Imam Hussein” and mentioning that “some Muslims fast on this day.”
What’s a girl gotta do to find out about Ashora?
So I decided to ask some Moroccan students. In one intermediate-level class, the second unit discusses holidays and events, with grammar focusing on structures such as “On Eid Al-Adha, it’s the custom to…” or “During the month of Ramdan, it’s expected for Muslims to…” Hoping to learn a little bit about the mysterious Ashora, I assigned the holiday as the subject for their homework.
The next day, I received a stack of papers. Eager to learn, I pored over the first: “Ashora is the day when children get candy.” And the next: “Ashora is the day when we put toilet paper on houses.” “Ashora is the day when kids get new toys.” “…when we throw eggs at people and donkeys.” “…when the Shi’a Muslims fast” (well, at least one kid is thinking about religion!)
Still without any real knowledge of the religious background of Ashora, I began to realize that in Morocco, Ashora is the holiday where kids do stuff that American kids do on Halloween. Put that on the blackboard and smoke it.
Oprah and other bleeding hearts (I use the term in kindness, and assume that you know my liberal stance) might make statements about how American kids only think about new sneakers and iPods, but they’ve never been to Morocco. Now, I know I work with the “rich” kids, or at least the ones who can afford around 800dh per 10 weeks of classes, but that’s a growing demographic, and the majority of Morocco’s 10 million or so city dwellers could probably swing it somehow.
But that isn’t my point - what I’m getting at is that commercial holidays aren’t just for America anymore. While you’re out buying 100 Christmas cards at $2 a pop, Moroccan kids are looking forward to their new outfits on Eid al-Fitr and loads of candy on Ashora, and I’d put money on the fact that most of them couldn’t tell you why they even celebrate the latter.
Now, after a bit of humiliating snarkiness, I can:
Ashora was designated by the Prophet Mohammed as a day of fasting from sunset to sunset, possibly basing it upon the Jewish fast during Yom Kippur (Day of Atonement). Ashora commemorates two events: the day on which Noah left the ark and the day MOses was saved by God from the Egyptians. Later on, when the Prophet designated Ramadan as the month of fasting, Ashora became a voluntary fast for Sunni Muslims.
Shi’a, on the other hand, celebrate Ashora as a major festival, commemorating the day on which Hussein, son of Imam ‘Ali and grandson of the Prophet, died. (Paraphrased from ReligionFacts.com)
So there you have it. Nevertheless, when Ashora comes up soon, you’ll find that Marjane is having huge sales, extra candy vendors are roaming the streets, and kids are up to their usual pranks. It’s just like being home.