More bad advertising
Maroc Telecom, or Itissalat Maghreb’s fixe line service, El Manzil, recently launched a new campaign (more info in English) which offers unlimited calling to other Maroc Telecom numbers domestically. A great campaign, sure, but the name leaves much to be desired.
You see, it seems the national telecom operator didn’t pull its English-speaking team together on this one, creating an Engrish blunder.
pho·ny [foh-nee], -ni·er, -ni·est, noun, plural -nies, verb, -nied, -ny·ing. –adjective
ni| 1. | not real or genuine; fake; counterfeit: a phony diamond. |
| 2. | false or deceiving; not truthful; concocted: a phony explanation. |
| 3. | insincere or deceitful; affected or pretentious: a phony sales representative. |
–noun
| 4. | something that is phony; a counterfeit or fake. |
| 5. | an insincere, pretentious, or deceitful person: He thought my friends were a bunch of phonies. |
(Source: dictionary.com)
I suppose we’ll just have to wait and see if the new service lives up to its name.
Leave a Reply